Hi, I'm Zoe.

I’m a Product Designer with a background in animation and visual development. Before moving into product design, I spent years creating characters, environments and visual stories — an experience that shaped how I think about composition, storytelling and the small details that give something personality.

Today, I bring that visual background into the way I design digital products. I like understanding how people move through an experience, finding where things become confusing or frustrating, and turning those problems into clear, thoughtful interfaces.

I’m naturally curious and enjoy exploring different ways of making things, whether that means sketching ideas on paper, building and testing prototypes in Figma, experimenting with new tools, or adding subtle moments of interaction. For me, good design isn’t just about making something look polished — it’s about making it feel considered.