Zoe Asadi

Sisterly

Improving event discovery, event details, privacy, and accessibility for a community-focused events experience.

Sisterly is a community app for women. I audited the existing event flow and redesigned the event listing and detail experience so users can find relevant events, understand key information faster, and feel safer when deciding whether to attend.

ROLE
UI/UX Designer
TYPE
UX Audit
PLATFORM
Mobile App
TOOLS
Figma
EVENTS
DETAIL
JOINED

The Problem

The existing event page made it harder for users to quickly find relevant events nearby, understand practical details, and feel fully in control of their privacy when attending community activities.

The Goal

Redesign the event experience around search, location, clear hierarchy, privacy, and accessibility so users can move from discovery to decision-making with less confusion and more confidence.

User Research

Before redesigning, I reviewed the existing event experience to understand what was already working and where the user journey could be improved.

The page already had a strong foundation: event categories helped users understand the type of event, organiser details supported trust, and comments created space for community interaction.

The audit also revealed friction points around limited search, unclear location information, unnecessary availability labels, privacy concerns around attendee visibility, disconnected price placement, and missing accessibility details.

Key Insight

Community features need to feel social without making users feel exposed.

The redesign keeps the community feeling through friends attending and discussion entry points, while avoiding random attendee visibility and making practical event details easier to scan.

Pain Points

PAIN POINT · 01

Limited discovery

Users needed a faster way to search for events by interest, topic, keyword, or location.

PAIN POINT · 02

Unclear location

In-person and online events needed clearer location labels so users could quickly understand whether an event was realistic to attend.

PAIN POINT · 03

Visual clutter

Availability numbers such as large spot counts added noise without helping users make a decision.

PAIN POINT · 04

Privacy and safety

Showing random attendee faces could make users feel uncomfortable in a community-focused app.

Ideation & Wireframing

I mapped the redesign around the main flow: users open Events, search or filter by location, find a relevant event, check the details, then save or join.

AUDIT AND STRUCTURE

From Existing Flow to Wireframe

The audit helped separate useful information from visual noise. I kept trust-building elements such as organiser details and community discussion, then reorganised search, filters, event cards, accessibility information, and the join CTA.

PREVIOUS DESIGN
WIREFRAME

Design Improvements

The redesign focuses on making event discovery clearer while supporting privacy, safety, and inclusive decision-making.

IMPROVEMENT

Search and location

A location selector and search bar help users find events by city, topic, category, or keyword.

IMPROVEMENT

Useful filters

Primary discovery stays simple, while detailed filters such as date, price, accessibility, distance, and format can live in a filter panel.

IMPROVEMENT

Cleaner event cards

Cards prioritise title, place, date, time, price, availability only when useful, and quick save/share actions.

IMPROVEMENT

Privacy-conscious social proof

Friends attending replaces random attendee faces, preserving community context without exposing users unnecessarily.

Rather than changing only the visual style, the redesign solves practical problems around finding events, understanding details, and feeling comfortable attending.

FINAL DESIGNS

Final Solution

The final design gives users a clearer route from event discovery to joining. The listing page supports search and filtering, while the detail page groups description, expectations, safety, categories, accessibility, location, organiser information, and discussion in a calm, scannable structure.

Event listing

Search, location, filters, clearer cards, save, share, price, and only meaningful urgency labels.

Event detail

A stronger information hierarchy helps users understand what the event is, where it is, and what to expect.

Joined state

After joining, the CTA changes state and surfaces cancellation clearly without creating uncertainty.

EVENTS
Sisterly event detail screen before joining
DETAIL
Sisterly event detail screen after joining
JOINED
DISCOVERY

The events page starts with location and search, then presents event cards with the details users need before tapping in.

DETAILS

The event page breaks long information into clear sections, including event description, what to expect, safety, accessibility, and location.

PRIVACY

The design keeps social context through friends attending while reducing exposure to unfamiliar attendee lists.

ACCESSIBILITY

Accessibility information is included before the join decision so users can assess whether the event suits their needs.

Accessibility

Accessibility became a core part of the redesigned event detail page, not an afterthought.

Access details

The detail page includes accessibility information such as wheelchair access, nearby transport, and outdoor walking sections.

Clearer hierarchy

Sections are labelled clearly so users can scan for the exact information they need before joining.

Decision support

Safety notes, location details, and organiser information help users feel more confident before attending.

What I Learned

01.

Audit before redesign

Reviewing the existing flow first made it easier to preserve useful trust-building features while removing friction.

02.

Privacy changes tone

Small content decisions, like showing friends attending instead of random attendees, can make a community product feel safer.

03.

Details drive confidence

Accessibility, location, safety, and price are practical details that directly affect whether someone feels ready to join.

Next Steps

Test discovery

Run a quick usability test to see whether users can find a relevant event using search, location, and filters.

Validate privacy settings

Explore profile-level attendance visibility controls so users can decide when their activity is shown.

Moderate discussion

Define reporting, moderation, and community guideline patterns for safer event comments.

Final Reflection

The redesign aims to make Sisterly events easier to find, safer to join, and clearer to understand.

This case study strengthened my understanding of how UX audits can guide focused redesign decisions. By improving search, information hierarchy, accessibility content, and privacy-conscious social features, the event experience becomes more useful and more comfortable for users.